Cheer BrightClean Detergent

How I love thy clean socks and undies that one does giveth me. This detergent actually works and it's gentle on my family's clothing which is very important when you have kids with significant allergies and eczema. Here's the website: http://www.cheer.com/laundry-detergents/free-gentle-detergent.shtml . I love that I have not had to use bleach on whites so far because Cheer is actually brightening my whites (and colors too).